Longines displays a rare 19th century collection of watches in its new boutique

By RIO ROSE RIBAYA
As the original published on 23 June 2017

 

Have you ever laid your eyes on antique timepieces? No, we’re not talking about the vintage ’70s watch your dad passed on to you a few years ago. We mean the real deal – like those classic pocket watches that have been preserved in mint condition over several centuries, and are regarded as family heirlooms. You know, the type one would see in the movies.

Well, if you haven’t, you’re in luck. Longines has put some of its earliest collection of watches on display inside its boutique, which opened at Suria KLCC on 20 June. Originally exhibited at Longines Museum at the company’s headquarters in Switzerland, these nine pocket watches date all the way back to the 19th century.

Swiss luxury brand Longines opens a new boutique that houses a historical collection of watches dating back in the 19th century. (Image: Longines Malaysia)

Watch enthusiasts and collectors can check out these antique timepieces every time they visit Longines KLCC. More than mere decorations, these 19th century pieces give shoppers a glimpse into Longines’ 185 years of horological heritage. Malaysia is the first Southeast Asian country to house this precious, historical collection.

Aside from the shiny gold and silver pocket watches, a large video screen in the store displays videos of the luxury brand’s long and rich history in watchmaking.

This new shop inside Suria KLCC reflects the elegant and refined style codes that can be observed in all Longines boutique around the world. (Image: Longines Malaysia)

Embellished with the brand’s iconic winged hourglass logo, the boutique reflects the elegant and refined style codes that can be observed in all Longines boutiques around the world. Blending fine traditional materials, the new shop features elegant furnishings in polished marble, dark brown lacquered wood panels, and burnished leather.

Inside the newly opened shop, ladies will be thrilled to find a panel solely dedicated to present the whole range of models from the Longines Equestrian and DolceVita collections. Meanwhile, the gents can admire current and classic pieces from Longines Heritage, Master, Conquest Classic collections mounted on freestanding glass counters. Customers who wish to learn more about specific collection pieces may also shop in privacy inside exclusive VIP areas.

Usually stored in a museum at the company’s main headquarters in Switzerland, these nine pocket watches from a 19th-century Longines collection are now on display in Suria KLCC.

Longines, Lot 124, 1st Floor, Suria KLCC, Kuala Lumpur City Centre, No. 241, Kuala Lumpur City Centre, City Centre, 50088 Kuala Lumpur, Malaysia, +60323034480