About the Author

A space online is only as good as its content. And I make the best out of it.

With a Bachelor’s Degree in Journalism, I have been writing news, as well as feature and blog articles in the last 10 years. I have worked as a print reporter for The Philippine Chronicle, and The Manila Bulletin in Manila. I eventually moved on to writing online pieces for Yahoo! Philippines, Yahoo! Singapore, and Yahoo! Malaysia as well as Christian news aggregator website The Christian Times. So, that makes me SEO-friendly.

These professional experiences, I believe, makes me an efficient PR writer, too. In fact, I led an editorial team, which was responsible for improving traffic and search engine ranking for Philippine Senator Sherwin Gatchalian as part of his victorious national campaign in 2016.

I have also dabbled in digital marketing. I have created copies for brochures, coffee table books, web pages, and EDMs. You name it. I even developed effective social media strategies — and executed them myself by producing compelling blog contents, tweets, as well as Facebook and Instagram posts. This all happened during my freelance capacities at independent creative agencies Three Core Media and Dolphin Social-Led Communications as well as lifestyle app The Entertainer Malaysia.

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